insights, stories & ideas

Your brand speaks to your consumer before they’ve even tried your product. And it keeps them coming back for more. It’s a unique blend of your company’s values, hopes, wishes and actions – a blend your consumer can really relate to. That’s why taking the time to get it right is key.

I help companies I love communicate what they do and why they do it, in the most compelling way possible. The end result? Consumer-focused brands with creative edge.

Here’s a selection of brand positionings I’ve been lucky enough to work on (all at design consultancy big fish®) :

Eat Your Hat
Eat Your Hat: strategy, naming & words
Roberts Bakery
Roberts Bakery: strategy & words
Lisa's Organic
Lisa’s Organic: strategy & words
Dorset Cereals: Spectacular Grains
Dorset Cereals: words
Thomas Fudge's
Thomas Fudge’s: strategy & words
Lisa's Organic
Lisa’s Organic: strategy & words
Lisa's Organic
Lisa’s Organic: strategy & words
Pots & Co
Pots & Co: strategy & words
Roberts Bakery
Roberts Bakery: strategy & words
Tideford Organics
Tideford Organics: strategy & words
Charlie Bigham's
Charlie Bigham’s: strategy & words
Merchant Gourmet
Merchant Gourmet: strategy & words
Pots & Co
Pots & Co: strategy & words
Roberts Bakery
Roberts Bakery: strategy & words
Eat Your Hat
Eat Your Hat: strategy, naming & words
Holly and Co
Holly & Co: strategy & words
Cotswold Company
Cotswold Company: strategy & words

All the above photos: © big fish®


Some other brands I’ve written for: